THE HISTORY OF RIDE DESIGN STUDIO IS A COMBO OF TWO WORLDS. MY LIFE AS AN ACTION SPORTS ATHLETE AND MY LIFE AS AN ARTIST. RIGHT OUT OF ART SCHOOL I STARTED COMBINING MY INTERESTS IN FINE ART AND ADVERTSING AS ONE WORLD. TAKING REFINED LAYOUTS THAT LOOKED WAY TOO PERFECT AND INSTINCTUALLY RE-POSITIONING THEM WITHIN A WORLD OF BROKEN TYPE, PAINT AND A BARRAGE OF ORGANIC MATERIALS. THIS TO ME REPRESENTED A MORE DEFINED PICTURE OF REALITY. AN ENERGY AND FLUIDNESS [ OR LACK OF.. ] THAT MADE DESIGN MUCH MORE INTEGRATED AND CHALLENGING.

THE ACTION SPORT PART BEGAN WHEN I WAS 11 AND STARTED SKATEBOARDING. THAT INTEREST TURNED INTO RAMPS AND POOLS AND NEVER STOPPED. NOW ITS A LIFESTYLE THAT CONTRIBUTES TO MY EVERYDAY. THE PROGRESSION OF SKATEBOARDING LED TO SNOWBOARDING IN 1979. I WAS LUCKY ENOUGH TO BE ONE OF THE FIRST PRO TEAM RIDERS FOR SIMS. THE SIMS TEAM WAS NOTED FOR PUSHING THE BOUNDRIES IN FREESTYLE RIDING. PUSHING THOSE BOUNDRIES ELEVATES YOUR OWN PERSONAL THINKING AND IT PUSHED MY DESIGN WORK. THE VERY LIFESTYLE ITSELF INTRODUCES A HIGHER AESTHETIC AND MENTALITY.

SNOWBOARDING AND SKATEBOARDING ARE A BIG PART OF MY LIFE. THEY PROVIDE HUGE ENERGY. REACHING MY MID THIRTIES I STARTED LOOKING FOR MORE, SOMETHING ELSE TO ADD TO THE PUSH OF SKATING AND SNOWBOARDING I HAVE ALWAYS BEEN AN OPEN WHEEL RACING FAN. THERE ARE FORMULA RACING KARTS THAT PUSH 100 MPH. I WAS IN AWE OVER THE LOOK AND THE EXTREME POWER THEY HAVE. I HAVE BEEN RACING FORMULA KARTS EVER SINCE, DRIVING IN BOTH REGIONAL AND PRO TOUR RACES. YET ANOTHER PART OF THE PICTURE.

 

ILL TRY TO EXPLAIN ...

BEING INVOLVED WITH ALL THE ACTION SPORT CULTURE HAS BEEN BOTH INSPIRING AND CHALLENGING. THE ENERGY HAS ALLOWED ME TO FURTHER THE BASE OF MY DESIGN WITH ACTION SPORT / YOUTH CULTURE BRANDING. IT SEEMS WITHIN THIS CULTURE THERE IS NO RIGHT OR WRONG, FREEDOM OF MOVEMENT. YOU CANT EXPERIMENT ENOUGH. MY HISTORY HAS CREATED A FORMULA FOR UNIQUE ONE A KIND IDEAS AND WORK THAT REFLECTS THIS PROCESS.
NOW AS I COME TO THE TABLE, WITH ANY PROJECT, I BRING THIS ENERGY. IT DOESNT HAVE TO HAVE ANYTHING TO DO WITH ACTION SPORTS IT WILL BE A UNIQUE DIRECTION ALL ITS OWN. IT WILL BE POWERFUL AND ALIVE, SOMETHING YOU HAVE NEVER SEEN BEFORE. THIS IS THE WAY IT SHOULD BE. ONE OF MY STRONG POINTS IS THAT IM VERY GOOD AT COMING UP WITH GREAT DIRECTION. I SEE THINGS DIFFERENTLY THAN MOST PEOPLE. ALL EGO ASIDE, ITS ALWAYS ABOUT GREAT DESIGN OR GREAT STORY TELLING HAVING A GREAT TEAM AND STRONG IDEAS.