PROJECT_ FORD TAURUS DESIGN FRAMES
CLIENT_ AVSO / DIRECTOR_MIKON VAN GASTEL

THE PROJECT STARTED WITH DESIGNING VARIOUS ENVIRONMENTS FOR THE 2010 TAURUS AND THEN EVENTUALLY LED TO A TYPOGRAPHIC SOLUTION. THE DIRECTOR, MIKON WANTED TO SHOW THE CAR THROUGH THE “WINDOW”OF TYPE. AS THE SELECTED TYPE LINES MOVED IN AROUND THE CAR THEY GRADUALLY FILL IN THE WINDOW IN WHICH THE CAR CAN BE SEEN AS WELL AS IDENTIFYING ALL OF THE NEW FEATURES OF THE NEW TAURUS. IT WAS FANTASTIC WORKING WITH MIKON WE KEPT ELEVATING THE DESIGN AS WELL AS THE LOOK AND FEEL. USING A TYPOGRAPHIC SOLUTION REALLY PUSHED THE CONVENTIONAL BOUNDRIES OF A TYPICAL CAR ENVIRONMENT. THE BOARDS ENDED UP POWERFUL AND HAD AN OVERALL TECH FEELING TO THEM.