PROJECT_ ETNIES LOGO COMBO
CLIENT_ ETNIES

THE IDEA WAS TO INCREASE THE IDENTITY BETWEEN THE TWO LOGOS. THE "STENCIL" ETNIES IS IMMEDIATELY RECOGNIZABLE, WHILE THE "E" LOGO ON IT S OWN DOESNT IDENTIFY TO PEOPLE WHO ARE UNFAMILIAR WITH THE BRAND. BOTHH LOGOS ARE WIDELY USED. ETNIES WANTED TO TAKE THE TWO EXISTING LOGOS AND RE-CREATE THE CONNECTION BETWEEN THE LOGOS AND POSSIBLY HAVE THEM LIVE AS ONE MARK. IT WAS A HARD TASK BECAUSE THE NEGATIVE AND POSITIVE SPACE ACTUALLY PROHIBITS MANY OF THE POSSIBLE SOLUTIONS. HERE ARE AFEW OF THE FAVORITES.