PROJECT_ LA DODGERS DESIGN FRAMES
CLIENT_ LA DODGERS

THE LA DODGERS DESIGN WORK WAS A DIFFICULT TASK. DIFFICULT IN THE WAY THAT THE OVERALL DESIGN CHALLENGE WAS ALL DIRECTED TOWARDS THE LA FANS AND THE COLOR BLUE. THE INITIAL BRIEF WAS TO CREATE SOMETHING THAT HADNT BEEN DONE YET, AND WAS SUPPORTIVE TO THE FANS. MY VISION OF THE PROJECT WAS TO TAKE DESIGN AND GRAPHICS AND REALLY BUILD A SYSTEM THAT SUPPORTED THE MOMENTUM OF THE TEAM. ITS RARE THESE DAYS THAT YOU SEE ORGINALITY IN DESIGN MUCH LESS BE INSPIRED BY IT. IM PICTURING THOUSANDS OF FANS WATCHING THESE GRAPHICS... WHAT WOULD MOVE THEM? WHAT COULD YOU DO TO MAKE A MEMORABLE IMPRESSION? THE COMBINATION OF CONTRAST, BLUE AND POWERFUL AESTHETICS HELP BUILD THESE FRAMES. I FELT THE DESIGN SUPPORTED THE VISION AND ENERGY. THE FRAMES PUT YOU IN A DIFFERENT WORLD THAT WAS MAXIMIZED BY THE COMBINATION OF THE ATHLETES AND THE VISUALS OVERALL. MANY THANKS TO JIM CLARK, LANCE WILHOITE, GUY, AND COLE.