PROJECT_ SCOTT CLUM TALK@PRATT MWP
CLIENT_ PRATT MWP / SCOTT CLUM

WHEN I WAS ASKED TO TALK IN FRONT MY OLD ART SCHOOL I WAS FLOORED. I HAD TO DO SOMETHING SIGNIFICANT THAT INCORPORATED MY SENSABILITIES AND SUPPORT ALL THE THINGS I LOVE ABOUT DESIGN [ IF I COULD ACTUALLY DO THAT ]. CINDY KOREN OF THE COMMUNICATIONS DESIGN DEPT ASKED ME TO COME BACK AND EXPLAIN WHY I DO WHAT I DO, A BREAKDOWN OF MY PROCESS. I TRULY WAS AT A LOSS FOR WHAT I COULD DO TO REPRESENT THE VISIT. I DECIDED TO LET THE FORCES INSIDE DECIDE, I PHOTOGRAPHED AND OBSERVED ALL I COULD THE TWO MONTHS BEFORE THE TALK. SOMEWHERE THERE WAS GOING TO BE SOMETHING GREAT TO DESIGN FROM. I WANTED IT TO BE INSTINCTUAL, RELATIVE AND CHALLENGING TH ESO EASY DIGITAL REALM OF QUICK SUPERFICIAL DESIGN. THE FINAL POSTERS REPRESENT THESE THOUGHTS. THE DESIGN IS BASED ON INTUITION, MY DESIGN INTUITION. THEY ARE UNREFINED IDEAS THAT CAPTURE MY BASIC PASSIONS FOR DESIGN.. RIGHT OR WRONG.