PROJECT_ COMMUNITY BENEFIT INITIATIVES
CLIENT_ KAISER PERMANENTE
AGENCY_GRADY BRITTON
DIRECTOR_SCOTT CLUM
PRODUCER_JULIE TALBOT + ANDY ASKREN
EDITOR_SCOTT CLUM
ADDITTIONAL GRAPHICS/3D_SCOTT CLUM


THE COMMUNITY SIDE OF KAISER PERMANENTE HAS WONDERFUL INFORMATION ON PROGRAMS AND THE PEOPLE THEY ASSIST WITH THESE BENEFITS. ORIGINALLY THEY WERE USING A POWERPOINT PRESENTATION TO SHOW GRAPHS AND FIGURES. ANDY AND I HAD BEEN RECENTLY TALKING ABOUT GOING ABOVE AND BEYOND FOR CLIENTS. THE EXISTING POWERPOINT THAT KAISER HAD WAS A GREAT CHANCE TO SHOW HOW ALL THIS INFORMATION COULD BE TRANSFERED TO A MORE HUMAN ORGANIC FEEL. I WANTED THEM TO SHOW THIS INFORMATION WITH MORE EMOTION AND SENSITIVITY. MAKE THE PRESENATION A STORY, GIVE IT A CINEMATIC FEEL. WE ENDED UP BUILDING AN EIGHT MINUTE STORY IN HD THAT IS COMPELLING, NARRATIVE AND VERY ORGANIC IN THE WAY THAT IT COMMUNICATES ORDINARY INFORMATION. GOODBYE POWERPOINT. I HAVE CUT DOWN THE STORY TO THE OPEN AND CLOSING WITH A LOOSE EDIT SO YOU CAN GET THE BASIC IDEA. THE GROUP AT KAISER WERE COMPLETELY CAPTIVATED AND WE WERE REALLY ABLE TO RAISE THEM TO A NEW LEVEL IN PRESENATION.